Spatial Statistics Seminar in Toronto – Tuesday, May 21, 2013 @ SAS Canada Headquarters

I volunteer with the Southern Ontario Regional Association (SORA) of the Statistical Society of Canada (SSC) to organize a seminar series on business analytics here in Toronto.  The final seminar of the 2012-2013 series will be held on Tuesday, May 21 at SAS Canada Headquarters.  If you’re interested in attending, please email with the following subject to get a confirmation: Registration: Seminar by BBM Canada 

Speakers: Derrick Gray and Ricardo Gomez-Insausti – BBM Canada 

Title: The Power of the Latitude and Longitude – An Application of Spatial Techniques to Audience Measurement Data

Date: Tuesday, May 21, 2013 



SAS Headquarters Office 

Suite 500

280 King Street East



Networking: 2:00 – 2:30 pm 

Introductory Remarks: 2:30 – 2:45 pm 

Seminar Time: 2:45 – 3:45 pm 

Discussion and Networking: 3:45 – 5:00 pm 

Read the entire post to see the abstract and the speakers’ biographies.


BBM Canada, Sondages BBM in Quebec, is a not for profit, member-owned tripartite industry organization, which has been operating since 1944.

BBM provides broadcast measurement and consumer behavior data, as well as industry-leading intelligence to broadcasters, advertisers and agencies through the use of sophisticated data tracking and measurement technologies and services. Relevant information on audience behaviors during and after broadcasts gives members business critical insights into the impacts of broadcast content and consumer behaviours.

Datasets generated by BBM Canada are naturally complicated as they result in longitudinal spatial data, minute by minute, over a select period of time. In order to help members better understand their data, BBM Canada developed Data-ViU, a spatial visualization tool, to me made available through their software subsidiary, BBM Analytics. Data-ViU allows a user to visualize any particular demographic group and period by station, network, format or genre. As an example, tuning data can be put on a transparent layer than can be imported into Google Earth Pro for spatial analyses.

Audience data can now be easily analyzed in relation to other socioeconomic variables from a census or from any other accessible database. Additionally, any locational data of interest from Google Earth Pro can be added in order to help design mailing campaigns or spatially targeted advertising.

Profiles of Speakers: 

Derrick Gray is the Director, Research, Sample Design & Control at BBM Canada, where he manages the Statistical Research/Research Operations groups within the Research Department. He also serves, and has served, on many boards and committees such as the Research and Development Committee of the Marketing Research and Intelligence Association of Canada (MRIA), the Statisticians Working Group on non-probability sampling of the MRIA, the Board of Directors of the Broadcast Research Council (BRC) as well as the Census at Schools Committee of the Statistical Society of Canada (SSC). Derrick holds an M.Sc. in statistics from the University of Toronto and is currently a doctoral student at Athabasca University. He has been published in several professional journals and has spoken on the topic of sampling at several professional conferences.

Ricardo Gomez-Insausti is the Vice President of Research at BBM Canada, where oversees the Research Department and Call Centre Operations, and the Market Research Division of BBM Analytics. He also serves on Advisory Councils of Humber College and Ryerson University. He has held academic positions at Syracuse University and Ryerson University. He was also consultant to corporations in the retail and service industries, and policy advisor to government agencies. Ricardo holds a Ph.D. from the University of Toronto and has published numerous articles in academic and professional journals.

Your thoughtful comments are much appreciated!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: